Spring Summer 2022 - "No pressure"
About SS22 "No pressure "
The title “No pressure” is an ironic saying when you’re about to perform with no room for mistakes.
A feeling a lot of us may know.
In collaboration with the Paris based artist Taegan Treichel, we created several original artworks which illustrates the feeling of being under pressure, but making it look effortless.
This season, we also partnered up with the state of the art tech company Rodinia. We created 6 shirts in a soft Lenzing-certified Tencel quality, and eco-printed them with artworks of the collection.
The shirts are made without the use of any water and ISNURH is one of the first brands in Europe to utilize this state of the art technology
Besides the above, we are proud to announce that several styles from the collection is made with the use of Dead-stock fabrics sourced from Italy.
"ISNURH utilizes the bridge between technical wear and design, in a subtle yet powerful way"
"ISNURH thrives with its wide variety of styles made in the best possible way, with high quality fabrics and original artworks"
"Exciting fabrics and storytelling, a Danish brand to watch, and even better... see in person"
"ISNURH, took a more street design direction with sustainability with a strong commitment to better sourcing."
"A Unique way of designing has been found, turning ISNURH into one of the rising stars in the danish menswear scene"
