ISNURH didn’t start in a boardroom, it began in a tiny basement on Silkegade in Copenhagen back in 2016, where two friends decided to make clothes just to see what would happen.

They were complete opposites: one structured, one chaotic. That clash of worlds became their creative spark mixing sharp Scandinavian lines with raw, playful energy.

What started as a few handmade pieces grew into collections known for expressive details, and uncompromising quality. People noticed. Artists wore the pieces. Stores reached out.

In 2025, ISNURH returned to where it all began opening its first flagship store at, Silkegade 5 just across the street from that original basement.

A space built like the brand itself: part boutique, part atelier, part creative playground.

Today, ISNURH is stocked internationally, featured in Vogue, Business of Fashion and Forbes, and still fuelled by the same curiosity that started it all.